Peter Magner and I am the founder and owner of Customize Your Lure. I started Customize Your Lure in the Fall of 2015 out of a love for bass fishing. I'm also a fan of saltwater fishing. I had the idea for this business back in the spring of 2015 when I was on my high school fishing team. We mainly fish at a large group of lagoons that have tons of natural forage, and also tons and tons of pressure from fishermen. These two factors make these lagoons very hard to catch a fish at. I wanted to make myself a very unique lure, so I took apart shoe and hockey laces to get some strands of string. Then I made a lure out of them. I did get one bite on one, and in the Fall of 2015 I made actual jigs for the first time.
The rest is history.
Clear, concise, and perfect for the beginner to intermediate fisherman. The essential pocket guide. Since it's digital, you can access it anytime, anywhere.