Peter Magner and I am the founder and owner of Customize Your Lure. I started Customize Your Lure in the Fall of 2015 out of a love for bass fishing. I'm also a fan of saltwater fishing. I had the idea for this business back in the spring of 2015 when I was on my high school fishing team. We mainly fish at a large group of lagoons that have tons of natural forage, and also tons and tons of pressure from fishermen. These two factors make these lagoons very hard to catch a fish at. I wanted to make myself a very unique lure, so I took apart shoe and hockey laces to get some strands of string. Then I made a lure out of them. I did get one bite on one, and in the Fall of 2015 I made actual jigs for the first time.
The rest is history.
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